CAFÉ ROYAL is a premium coffee brand hailing from Switzerland. Their ultimate goal: making their coffee as GOOD as possible. “GOOD” meaning that it actually provides a positive impact on people’s lives. In this case - guaranteeing the financial and infrastructural support of their farmers in South America. To visualize this, we created “THE RIPPLE”:
a campaign showing the beautiful cause-and-effect one drop of coffee can have halfway across the world.