CHANGE THE STATUS KLO!
LITTLE BIG CHANGE
Most of the time, changing tables can only be found on women’s toilets. That really sucks! Because it’s not the 1950’s anymore and changing diapers is NOT just a woman’s job. To shed a light on this issue, we launched a disruptive stunt for challenger diaper brand LITTLE BIG CHANGE. How? By brining changing tables to a place they’ve never been before: the men’s room.
My job: Copy. Tasks: Writing Headlines & Campaign petition. Attending shoot.
Team: Ilayda Erbas (Copywriter), Anne-Marie Brandner (Creative Director), Franziska Krüger (Creative Director)
