THE OFFLINE SHITSTORM
LITTLE BIG CHANGE
Little Big Change is THE challenger brand in the European diaper market: sustainable, bold and always standing up for what’s right. Hence their claim: “Diapers that have something to say!”. To prove that, we created a cheeky campaign for Germany’s general election. To fight off right wing politics, we launched the “World’s First Offline Shitstorm” #ScheissAufRechts
My job: Concept & Copy. Tasks: Developing campaign idea, stunt & script. Working on outdoor shoot & edit. Writing headlines and social media copy.
Team: Agnieszka Kalwak (Art Director), Anne Marie Brandner (Creative Director), Franziska Krüger (Creative Director)
