OPEL
HI ENERGY!
The Opel Astra - a true icon of German car making. In 2023, after more than 30 years of production, Opel decided it was time for a change. Their company flagship finally turned fully electric. A big step for the brand, with a big task attached: creating an international campaign that launches the new Astra in a bold and electrifying way.
My job: Concept & Copy. Tasks: Developing campaign idea & script. Working on shoot & edit. Collaborating with art directors on still assets, Reels and SM content.
Team: Hella Fekete (Art Director), Joana Vinheiro Pereira (Art Director), Gustavo Nardini (Creative Director), Marlon Fischer (Creative Director)
